“Your first 50 right steps to enter the Russian food market”.
Step № 29 – “Forget about these three phrases. Part 1 – Give us references on your work”
There are three most frequent phrases that all foreign businessmen who plan to enter the Russian market address to me. These phrases are common both for the food market of Russia and other markets of Russia.
I understand perfectly well why you tell them to your future potential partners in Russia. In these phrases there is nothing strange for you. These phrases are a part of your usual business customs and you use them when you communicate with businessmen from other countries.
I have already mentioned in this book that Russia has its own business traditions and business customs that have been developed over many years. If you really want to work in the Russian market, you have to respect these traditions, and do not try to alter them, but follow them. This step will consist of two steps because there is one phrase to which I want to devote a separate step…
Business Adviser on Russian Food Market