“Your first 50 right steps to enter the Russian food market”.
Step № 25 – “What should you do after a food exhibition in Russia?”
I must say most of my clients in Russia do not know what they should do after an exhibition in Russia. So, they lose a lot of possible benefits from an exhibition even though they have spent a lot of money on participation in it.
In the previous steps I mentioned that in Russia they do not take serious decisions at an exhibition. Russians need time to think about it. Do not think that attending a food exhibition in Russia and preparing for it correctly are all you need. You will not achieve success only with that. Perhaps in some other country preparation and participation are enough, but not in Russia…
Business Adviser on Russian Food Market