Step № 8 – “Research local preferences”

“Your first 50 right steps to enter the Russian food market”.

Step № 8 – “Research local preferences”

In step №2 we have already discussed that the first thing to start with when entering the Russian food market is to look at your website and its products with the eyes of a Russian. But if you produce food, of course, the most important thing is not how your products look, but how they taste.

In most cases, products similar to yours already exist on the Russian food market. It is rare that somebody wants to bring something completely new. For example, artificially bred baramundi fish from Sri Lanka.

If this product is sold, it means someone buys it, then it means someone likes it. So, you have your potential customers. The only question is whether Russian customers will love your food products. Do not forget that Russia is half in Europe and half in Asia. Moreover, the tastes of Russian customers have been greatly influenced by Soviet times…

To read further, you can buy my book at this link

Yours faithfully,

Alexander Sinyanskiy

Business Adviser on Russian Food Market

www.alexandersinyanskiy.ru  

Content:

Step № 1 – “If you have some friends need our products please let me know”

Step № 2 – “Look at you products and website by the eyes of a Russian”

Step № 3 – “Do not offer commission!”

Step № 4 – “Learn and research about your future competitors”

Step № 5 – “Assess potential obstacles”

Step № 6 – “The most critical MUST-DO: localize and translate your food business into the Russian language”

Step № 7 – “This is a step for business women and about women”

Step № 8 – “Research local preferences”

Step № 9 – “Do everything only according to the law”

Step № 10 – “Corruption and crime”

Step № 11 – “Russian mentality. Do not even try to understand”

Step № 12 – “We are looking for a food distributor in Russia! Just one exclusive distributor!”

Step № 13 – “Who is your customer in Russia? Can you describe in details?”

Step № 14 – “Why you need to have a website in the Russian language if you want to work with    Russia”

Step № 15 – “Learn 3 main Russian food traditions”

Step № 16 – “Taxes and duties in Russia”

Step № 17 – “Where to find good employees in Russia?”

Step № 18 – “Do you think Moscow is the best location for business? Not always”

Step № 19 – “Always collect all the information about your Russian partners”

Step № 20 – “Major religions in Russia. What for? Of course, for business”.

Step № 21 – “GMO food, organic food and food additives”

Step № 22 – “Participation in specialized food exhibitions in Russia”

Step № 23 – “How to properly prepare for food exhibition in Russia?”

Step № 24 – “Who are your potential clients in Russia?

Step № 25 – “What should you do after a food exhibition in Russia?”

Step № 26 – “Russian social networks”

Step № 27 – “Do you want to have a Russian business partner? Spoiler – No!”

Step № 28 – “Before entering the Russian food market, you MUST have a business plan and a backup plan”

Step № 29 – “Forget about these three phrases. Part 1 – Give us references on your work”

Step № 30 – “Forget about these three phrases. Part 2 – Advance payment and a letter of credit”

Step № 31 – “How to start your food business in Russia? I recommend business travel”

Step № 32 – “Opening a Russian legal entity (LLC and JSC)”

Step № 33 – “Open a joint venture or buy a stake in a Russian business”

Step № 34 – “Opening a branch or a representative office of your company in Russia”

Step № 35 – “Sport in Russia. What for? For food business of course”

Step № 36 – “Advertising food in Russia. The main things you need to know”

Step № 37 – “CIS and the Eurasian Customs Union. What for? To enter the Russian food market”

Step № 38 – “Vegetarianism and food products for vegetarians in Russia”

Step № 39 – “Premium food products market in Russia. Know its peculiarities and do not make mistakes”

Step № 40 – “Documents required to trade food in in Russia”

Step № 41 – “Are you thinking of selling your food franchise to Russia? Good idea!”

Step № 42 – “Are you selling your business? Sell it to buyers from Russian”

Step № 43 – “Memorize the main governmental websites necessary for food market in Russia”

Step № 44 – “How a foreigner can find a job in Russia?”

Step № 45 – “Resort Cities in Russia. What for? For business of course”

Step № 46 – “How to find a distributor or buyer for FREE in the food market of Russia”

Step № 47 – “Holidays and days off in Russia. What for? Of course for business”

Step № 48 – “E-commerce in Russia”

Step № 49 – “Start your food business in Russia remotely and manage all processes without problems”

Step № 50 – “How to resolve complaints and disputes on the Russian food market”

Step № 51 – “So Alexander, how can I enter the Russian food market?”

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