“Your first 50 right steps to enter the Russian food market”.
Step № 20 – “ Major religions in Russia. What for? Of course, for business”.
This is undoubtedly an important step since we are talking about a religion not as a faith, but as a part of your project for entering the food market of Russia. No one will share with you these hits except me.Many people believe that the main religion in Russia is Orthodox Christianity. This is not entirely true, but Orthodoxy is indeed practiced by most of people. Christianity is the most ancient religion in Russia, it came to Russia first, in 1032.
Russia is a huge country and there have always been many religions on its territory. There are 4 officially recognized religions in Russia – Buddhism, Judaism, Christianity, Islam. But Hinduism, for example, is not officially recognized. In total about 150 million people live in Russia, 20 millions of them are Muslims. Historically, different religions predominate in different regions of Russia (there are 85 in total).
For example, traditional regions where Buddhism is practiced in Russia are Buryatia, Tuva, Kalmykia, Altai Krai and Zabaikalsky Krai.
According to the latest census, Muslims constitute the majority of the population in seven constituent entities of the Russian Federation: in Ingushetia (98%), in Chechnya (96%), in Dagestan (94%), in Kabardino-Balkaria (70%), in Karachay-Cherkessia (54.6%), in Bashkortostan (54.5%), and in Tatarstan (54%). There are also a lot of Muslims in the Crimea.
Judaism is the only religion that has its own separate region in Russia – Jewish autonomous region. The capital city is Birobidzhan.
Religion and faith can either help your food business in Russia or harm it.
Of course, it can help when you are only planning to enter the food market of Russia, you do not know anyone, and you have not read this book of mine on how to do everything correctly in Russia.
In this case, if your potential business partner in Russia is of the same religion, it will be of great help to you. It is a good decision to start developing your business in the Russian region where most people practice the same religion with you. You may not know the Russian language, for religion it is not important. Starting a business in Russia partnering with fellow believers will be much easier for you. You will easily find help and support, people will readily give you valuable advice. It will also allow you to quickly find sales channels for your products.
In my personal professional experience I had clients who professed Islam. They owned a factory in Russia that produced Turkish sweets. It was very difficult for me to develop sales of their products in most of Russian regions, so we focused on the regions where the general population is Muslim and we quickly achieved success.
In parallel with that we carried out marketing and product promotion activities in other cities of Russia, where we got good sales too soon after. However, if we had not initially focused on Islam, we would have suffered losses for the first several months until the sales rolled out all over Russia. Even until now the main sales of this company products come from the regions where the major population is Muslim.
On contrary, if you are planning to supply alcohol, or cigarettes, or open a pork processing plant, you should not do this business in Islamic regions of Russia. I think it is clear why.
More than 190 different nations live on the territory of the Russian Federation now. Russia has always been a multinational and multicultural country. Therefore, Russians are very tolerant to other religions. The main thing is not to impose your religion on Russians. Then, they will conduct business honestly and respect you.
Business Adviser in the Russian Food Industry
Please read the same my other steps:Backward