“Your first 50 right steps to enter the Russian food market”.
Step№ 4 – “Learn and research about your future competitors”
You must be well aware of the fact that you are not the first company that wants to enter the food market in Russia. Do you think it is your disadvantage? It is not! You are in a much better position than your competitors and let me explain why.
You can avoid a lot of mistakes made by others.
Those companies that entered the Russian market earlier did not know much about Russia and how to conduct business here. They spent a lot of money on marketing and promotion of their products in Russia. They made a lot of mistakes before they realized what kind of food products Russian customers would buy, how to properly promote those products, and how to do business in Russia.
I know dozens of stories that many foreign businessmen told me about spending millions of dollars to enter the food market in Russia and in 90% of cases they failed. Their main problem was that all these companies were very self-confident….
Business Adviser on Russian Food Market