Entering Russian food market

If you read the description of this service, then you have already considered supplying your food products to Russia. Therefore, I will not waste your time by telling you about opportunities and prospects of these markets.Why do I write about all this? Because I know how to help you. My name is Alexander Sinyansky and I am a unique food industry and food market expert in Russia. A former top-manager with my own private practice aimed at helping owners of Russian food businesses to efficiently manage their companies and to expand by entering markets abroad.

This year I have started to offer my services to foreign companies that want to supply their food products to Russia.

Don’t I have enough clients in Russia? Why to deal with foreigners? Because I am one of you, we all produce food, because we like to feed people. We are colleagues, but I understand Russia  slightly better than you. I am slightly better that you in understanding national identities, customs and traditions, ways of thinking and languages in these countries. In Russia my name is a household name and I have a goodwill. I have something that you cannot find with any other person in Russia. This is my unique experience that can read about at the main page of this website.

So what can I offer to you:

1. Being your company representative / brand ambassador in Russia.
2. Preliminary market review. 
3. Localization of your business and marketing materials.
4. Research of local preferences.
5. Creating market awareness and market testing.
6. Collection and analysis of information about your current partner in Russia.
7. Participation in Russian food exhibitions on behalf of your company.
8. Search for Distributors, partners, products and suppliers in Russia for your food business.
9. Opening a representative office of your company in Russia.
10. Setting up your production facility in Russia.

 

1. Being your company representative / brand ambassador in Russia.

Interaction with potential and existing partners. Carrying out your task. Negotiation and correspondence with your clients in the Russian language. My experience, reputation and extensive business connections play a major role. Defending and standing for your interests only because my team and I work for you. So you will have your personal representative  who is the best in Russian food industry. Am I good enough to represent your company or brand in Russia? You can find the answer on the main page of my website www.alexandersinyanskiy.ru

Price:  from 999  euro \ month

2. Preliminary market  review.

If you want to export your food products to Russia, but you do not know where to start, such a review will help with the initial understanding of your product market situation.

In this review:
• I will explain you how your products, your company and your website look from a Russian person’s (my) point of view. Will you have to create a separate website for Russia or will your current website fit well? A website is one of the most important key success factors when entering Russian food market.
• You will get a list of similar products with their characteristics and price ranges on a store shelf. So you will learn about your future competitors.
• You will get a list of existing distributors / importers / other types of companies that may be interested in your products since they already have similar products in their portfolios.
• You will get a list of existing sales channels with the description of advantages and disadvantages of each.
• You will get a list of potential obstacles when entering the market in the current situation in Russia.
• THE MOST IMPORTANT – I will offer an optimum step-by-step strategy for your company to enter the Russian food market within the timeframe of 12 months. You will see the first results in 1-1.5 months and each month will only increase.

So here you will get a clear and comprehensive action plan for the next 12 month. It will contain a list of things to be done each month to achieve desired result. You will not need to think, you will just need to follow my plan.

Size: 15+ pages
Time: from 10 to 15 days
Language: English or other language of your preference (+2-3 more days for translation into a language different from English).
Price: 499 euro
If we continue working further, this price will be included in the price of my future services. In other words, this service will be free for you.
Method of payment: 100% prepayment into a bank account.

3. Localization of your business and marketing materials.

No matter what you want to sell in Russia, you have to present the information in the Russian language. So my team does not only translate you company and product information, we create marketing material that work in Russia, emphasizing the benefits and advantages of your products relevant for the local people. So your proposals follow local business practices and when you start negotiations with potential partners, you find common grounds much faster.

Price: discussed upon a request and depends on the amount of work.

4. Research of local preferences.

If you plan to export your products to Russia, but you do not know how if local customers will like its taste, I can organize tastings and provide you with a full analytical report on how to customize your product for the Russian food market.

Price: discussed upon a request and depends on the amount of work.

5. Creating market awareness and market testing.

Before you start exporting your food products to Russia, you should make sure that your future clients can easily find information about your company and products. There should be enough happy consumers who prove that your products is worth buying. I present samples to your potential clients and collect feedback. In some cases, we can even arrange selling your products in small amounts to collect reviews.

Price: discussed upon a request and depends on the amount of work.

6. Participation in Russian and CIS food exhibitions on behalf of your company.

Russia is a huge country. There are 9 time zones and 85 regions in Russia. Exhibitions are held in different regions, not only in Moscow. Moreover, your potential market is much bigger and it also includes former USSR countries such as Ukraine, Belarus, Georgia, Armenia, Kazakhstan, Uzbekistan, etc. (a total of 11 states).

Price: from 500 euro per day of participation in the exhibition.

7. Collection and analysis of information about your current partner in Russia.

If you already work with someone in Russia and you are not very happy with the result, you might have chosen a wrong partner. As a professional top manager I will collect all the necessary information about your current partner: their business reputation, market place and position among similar companies. I will also talk with their managers and top manager. In the end, I will give you a full analysis and my recommendations on whether it is worth working with this company or not. If this company is worth dealing with, how you can help them better present your product. If it is, I will explain why you should cooperate with them and provide you with contacts of other similar companies to approach. Before I stated my career in food industry 16 years ago, I worked as an investigator for the Ministry of the Interior so I know perfectly well how to collect information.

Time: depends on the level of details you are interested in
Language: English
Price: 99 euro  per one company
Method of payment: 100% prepayment into a bank account.

8. Search for Distributors, partners, products and suppliers in Russia for your food business.

This is not an easy service, as it is not easy to compile a list of potential partners for you. But also to collect information about the quality of their goods, what level of prices, business reputation. As well as the collection of additional information that you will need.
• You will get a list of potential partners (not less than 12 for each type of product that interests you)
• We discuss each client together, I tell my opinion and tell the information that I collected about this company.
• With the most interesting companies for you, I will personally conduct initial negotiations. Where will I present your company and find out how much interest there is in cooperation from a partner.
After giving you my recommendations on these negotiations and this company.

Size: no less 12 potential partner (products, companies) for one country.
Time: from 6 days to collect information and unto 6 days to discussion and negotiation
Language: English
Price:

Since May 2019, this service as a separate service is not available. Now it is included in service number 1. You can find a lot of companies or intermediaries who provide such services in Russia. Or you can read my detailed article, Step № 46 – “How to find a buyer for a distributor in Russia for free” and do it yourself and don’t spend money on it never.

9. Opening a representative office of your company in Russia.

Setting up the entire supply chain: warehouse, logistics, official legal entity, office, bank account, website, etc. Everything in this Russian business entity will be controlled by you remotely, all business processes will be transparent and clear. Any types of reports or checking will be done on-line at any time. My team and I will work in this part of the world to protect your interests and represent your company in the best way.

Price: from 3,000  euro \ month (final price is discussed upon a request and depends on the number of tasks you wish to be completed)

10. Setting up your production facility in Russia and/or CIS.

I will search for a suitable region, raw materials, and suppliers. I will also supervise construction of your production facility and, if necessary, its further operational management. My experience in Russia and the CIS is the leadership of more than 7 food factories. 3 of which are the most luxurious in their segments in Russia.

Price: from  7000 euro \ month

Why do I offer so many things?

Because I can do all this. Moreover, now I am providing the same services to Russian business owners. And trust me, this is not a full list of my skills and expertise that can be useful for your company.

If you have not found a service that meets your need, send me a message with a short description of your issue. I am sure I will be able to help you.

Do not hesitate to contact me via the contact form and I will be happy to provide more details according to your needs.

Yours sincerely,
Alexander Sinyanskiy
Business solutions in the food industry.
www.alexandersinyanskiy.ru

P.S. Please be noted that I do NOT work as a buyer, importer or distributor. I do NOT work for a commission and on a transaction basis. I advise, give tips, teach and explain on how to get a long-term, efficient, successful and sustainable business in Russia.

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