Entering Russian Food Market

If you are reading these lines, then you have already considered supplying your food products to Russia. Therefore, I will not waste your time by telling you about opportunities and prospects of this market. I will just tell you that I know how to help you.

My name is Alexander Sinyanskiy and I am a unique food industry and food market expert in Russia. A former top manager with my own private practice aimed at helping owners of Russian food businesses to efficiently manage their companies and to expand by entering markets abroad.

This year I have started to offer my services to foreign companies that want to start their business in the Russian food market. I also wrote the first book in the world about how to properly enter to the Russian food market. It is called – “Your first 50 Right Steps to Enter the Russian Food Market” . My services are exclusive and very high quality, so they are expensive. Not all companies in the world can afford to bay my services. For them, I recommend just buying my ebook and I giving a guarantee, if you follow all the all steps, you will achieve 99% success on the Russian Food Market.

Why do I deal with foreigners? Because I am one of you, we all are involved in food and we like to feed people. We are colleagues, but I understand Russia slightly better than you and I am slightly better in understanding Russian identity, customs and traditions, Russian way of thinking and the Russian language. I have a lot of work experience in the Russian food market, which is outlined on the main page of this website.

So, I can offer you the following services:

1. Preliminary market overview and step-by-step strategy to enter the Russian food market.
2. Translation of your food business and marketing materials into the Russian language and their       full  localization.
3. Your personal virtual food sales office in Russia. Start in one day!
4. Your personal virtual food representative office in Russia and CIS. Start in one day!
5. Your food franchise promotion and selling in Russia and CIS.
6. Selling your food business to Russia.
7. Verification, collection and analysis of information about your business partner in Russia.
8. Business travel to Russian food market.
9. Your personal business adviser on the Russian food market.

Detailed description of services:

1. Preliminary market overview and step-by-step strategy

to enter the Russian food market.

If you want to export your food products to Russia, but you do not know where to start, such a market overview will help you understand your product position in the market.

This service is suitable for those who want to sell their products to Russia and are looking for buyers and distributors, and for those who want to buy products from Russia for export to their country and are looking for reliable suppliers with good prices.

This service is customized specifically for your needs!

For example, if you want to sell your food products to Russia, here is what you will get in this market overview:

I will explain you how your products, your company and your website look from a Russian person’s (my) point of view. Will you have to create a separate website for Russia? Or will your current website be enough? A website is one of the most important key success factors when entering Russian food market.
You will get a list of similar products with their characteristics and price ranges on store shelves. So, you will learn about your future competitors.
You will get a list of existing distributors / importers / other types of companies that might be interested in your products since they already have similar products in their portfolios.
You will get a list of existing sales channels with descriptions of advantages and disadvantages of each.
You will get a list of potential obstacles when entering the Russian market in the current situation.
THE MOST IMPORTANT – I will develop a step-by-step strategy with an action plan for your company to enter the Russian food market within the timeframe of 12 months. You will see the first results in the first 1-1.5 months and each month your income will only increase.

With this service you will get a clear and comprehensive action plan for the next 12 months. It will contain a list of things to be done each month to achieve a desired result. You will not need to think, you will just need to follow my plan.

Size: 15+ pages.
Time: from 10 to 15 days.
Language: English or other language of your preference (+2-3 more days for translation into a language different from English).
Price: 499 Euros.
Method of payment: 40% prepayment into a bank account. 60% – upon completion of all the work. An official contract is to be signed before any work is started.
Bonus 1 – you get my e-book “Your first 50 Right Steps to Enter the Russian Food Market” for free.
Bonus 2 – everything that will be outlined in the step-by-step strategy and action plan can be done by yourself or you can hire me. If we continue working further, this price will be included in the price of my future services. In other words, this service will be free for you.
Bonus 3 – several additional services personally from me. You will learn what they will be after you get your complete market overview.

2. Translation of your food business and marketing materials

into the Russian language and their full localization. 

No matter what you want to sell and promote in Russia – your food products or industrial equipment, consulting or online courses and online education, your mobile app or international selling platform, you have to present your information in the Russian language.

I and my team does not only translate you company and product information, we create marketing material that work in Russia by emphasizing the benefits and advantages of your products relevant for the local people. So, your proposals follow local business practices and when you start negotiations with potential partners, you will find common grounds much faster. Translation and localization of your business constitute about 80% of your success in the Russian food market.

Moreover, by translating your business materials into the Russian language you will be able to promote your products in 14 more countries where Russian is also spoken.

Price: from 15 Euros per 1 page (1,800 characters). This price includes translation, proofreading, text adaptation to fit the Russian business style of communication.
Time: from 1 day.
Method of payment: 40% prepayment into a bank account. 60% – upon completion of all the work. An official contract is to be signed before any work is started.

3. Your personal virtual food sales office in Russia.

Start in one day!

You do not have to open an office, a warehouse or a legal entity in Russia. The work to sell your products will begin immediately after our contract is signed.

I will assign 1 employee for your company. It is a professional sales manager with experience in food sales, a list of distributors and grocery chains. This sales manager will work according to your tasks. Reports on the work and progress in sales will be available on-line 24/7. Your company will get a Russian phone number and a Russian email. We will create and maintain your company pages in the Russian language on Russian social networks. We will organize sales of your products through all channels, both online and offline. We will also create an Instagram store of your products and place your products on Russian marketplaces.

You can set targets that you want to achieve and deadlines for their achievement. If needed, I can assign more employees for you company to boost the sales. I personally control the work of all employees and I help them if there is a need. I will be personally responsible for the results that my people achieve.
The main function of this service is to sell your products in Russia.

Language: English (or Google translation into your native language).
Price: from 999 Euros per month + % from sales.
Method of payment: 100% prepayment into a bank account. An official contract is to be signed before any work is started.

4. Your personal virtual food representative office in Russia ad CIS. 

Start in one day!

You do not have to search for a place or open an office or a legal entity in Russia or the CIS. You do not have to get any documents to authorize your work in Russia. In the 21st century you do not have to spend money on that or on paying your rent or taxes. Russia is a large country with 9 time zones: when people start work in Moscow, in Kamchatka or Sakhalin the working day is over. In Russia it is normal to solve all the questions remotely. So, the work on presenting and promoting your company in the Russian food market will start immediately after our contract is signed.

Reports on work and progress will be available on-line 24/7. Your company will get a Russian phone number and a Russian email. I will arrange negotiations with potential clients, communication over the phone with your Russian clients, market research, replies to all incoming correspondence, any translation, as well as presentation of your samples. We will create and maintain your company pages in the Russian language on Russian social networks. We will take part in Russian exhibition on your behalf. We will resolve any issued related to the work of your company in Russia and the CIS. You will set targets that you want to achieve and deadlines for their achievement, and we, as your virtual representative office, will do all the work and report strictly on time.

In case you need an offline office, you will be able to my company office facilities in Sochi, the most prestigious resort city in Russia and the CIS.

The main function of this service is to represent your company interests in Russia and the CIS, to market and promote your company and your products, to conduct negotiations and to establish contacts with potential clients.

Language: English (or Google translation into your native language).
Price: from 999 Euros per month.
Method of payment: 100% prepayment into a bank account. An official contract is to be signed before any work is started.
P.S. If you want to add the previous service on selling your food products to this service, it will cost not 999 Euros, but only 499 Euros per month.

5. Your food franchise promotion and selling in Russia and CIS.

All foreign companies that ask me for assistance in selling their franchises in Russia and the CIS do not know that Russian business rules are different from the ones in the rest of the world. Any global franchise has to be customized for the Russian market. You have to adapt your business plan for Russian rental prices, salaries and taxes. Even when choosing a location, you need to follow different rules from the ones that are customary throughout the world.

Moreover, my experience shows that 90% of people in Russia who buy foreign food franchises have never worked in the food business before. Therefore, besides adapting the franchise business plan for Russian reality, you need to provide instructions on the main business processes such as recruitment, cleanliness in the workplace, operations management and control, procurement and storage of ingredients, advertising and marketing. In most cases new business owners will not even know what kind of detergents are needed and how to properly clean their facilities at the end of a working day not to violate Russian sanitary rules. Compliance with Russian legislation has to be ensured in all business process, otherwise inspecting authorities will fine and close the newly opened business.

What is included in this service? I approach each new franchise individually since there are many factors to take into consideration. Initially I assess the description of your entire franchise that you wish to present to your potential franchisees. Is there a business plan? Is there a detailed description of all business processes? Are there any training material for employees? Is there a guide with answers to a franchisee’s most frequently asked questions? Then, based on what you have, I develop a unique package with a business plan relevant for Russia and other types of materials that will guarantee the best results in the fastest way.

Time: up to 30 days.
Price: from 499 to 1,499 Euros.
Method of payment: 40% prepayment into a bank account. 60% – upon completion of all the work. An official contract is to be signed before any work is started.

6. Selling your food business to Russia.

Buying an existing business abroad is very popular in Russia. This allows Russians not only to invest money and make a profit, but also to be able to obtain citizenship in a new country, which is also very much appreciated in Russia.

Each food business is unique, so I approach each one individually. For each business I develop a specific sales strategy that can guarantee the best results. I translate all the information about your business into the Russian language, post this information on specialized Russian websites, send information to specialized Russian companies selling businesses, post articles about your business in Russian media, prepare reviews and do other necessary things. You pay only once and then your business will sell itself in Russia on its own.

Time: up to 15 days.
Price: 499 Euros.
Method of payment: 40% prepayment into a bank account. 60% – upon completion of all the work. An official contract is to be signed before any work is started.

7. Verification, collection and analysis of information

about your business partner in Russia.

If you are going to work or already work with someone in Russia, but you are not very happy with the result, you might have chosen a wrong partner. As a professional top manager, I will collect all the necessary information about your current partner: their business reputation, market share and position among similar companies. I will also talk with their managers and top managers. In the end, I will give you a full analysis and my recommendations on whether it is worth working with this company or not.

If this company is worth dealing with, I will recommend how you can help them to better present your product. I will explain why you should or should not cooperate with them and provide you with contacts of other similar companies to approach. Before I started my career in food industry 16 years ago, I got two degrees from Russian law universities and worked as an investigator for the Ministry of the Interior, so I know perfectly well how to collect and check information to ensure that it is true.

Time: depends on the level of details you are interested in.
Language: English (or Google translation into your native language)
Price: 99 Euros per one company.
Method of payment: 100% prepayment into a bank account. An official contract is to be signed before any work is started.

8. Business travel to Russian food market.

I offer only unique tours to let you get acquainted with the Russian food industry. These tours are specially designed for your needs. I do not offer trips to food exhibitions in Russia or city tours in Moscow. All that you can do yourself. I offer you something no one else can offer. Please read all the details about this service on a separate page, here is the link

9. Your personal business adviser on the Russian food market.

If you are already working on the Russian food market or just planning to start, you probably have a lot of questions about Russia and how to do food business in Russia. I know the answers to all your questions. For more than 16 years of work as a top manager in the Russian food market in Russia I have done everything in food industry.

Do you want to buy an operating food business in Russia? Do you need to find new employees or dismiss current Russian top managers? Do you need to find out if people in your company are stealing or not? Do you want to increase incomes and reduce costs? Do you want to develop a new food product and launch it on the Russian food market? Do you want to receive state subsidies for your business in Russia? I know answers to these and hundreds of other questions. 7 days a week, without days off or holidays, 18 hours a day, I am in touch to help you and solve your problems in the Russian food market.

Price: from 1500 Euros per month.
Method of payment: 100% prepayment into a bank account. An official contract is to be signed before any work is started.

You can also hire me for a one-time task. For example, to negotiate with your Russian partners, to conduct an audit of your business in Russia, to find a new top manager for you or dismiss existing ones, to solve a personal or private issue for you. Contact me at any time. I never use such phrases as “I can’t”, “I don’t know”, “I have no time”.

Why do I offer so many things?

Because I can do all this. Now I am providing the same services to Russian business owners and this is even not a full list of my skills and expertise that can be useful for your company. If you have not found a service that meets your needs, send me a message with a short description of your issue. I am sure I will be able to help. Do not hesitate to contact me via the contact form and I will be happy to provide more details according to your needs.

Yours sincerely,
Alexander Sinyanskiy
Business Adviser on  Russian Food Market.
www.alexandersinyanskiy.ru

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