Entering Russian Food Market

Hello.

If you read these lines, then you are already working or considering entering to the Russian food market. Therefore, I will not waste your time by telling you about opportunities and prospects of this market. I will just tell you that I know how to help you.

My name is Alexander Sinyanskiy and I am a unique food industry and food market expert in Russia. A former top manager with my own private practice aimed at helping owners of Russian food businesses to efficiently manage their companies and to expand by entering markets abroad.

In 2018  year I have started to offer my services to foreign companies that want to start their business in the Russian food market. I also wrote the first book in the world about how to properly enter to the Russian food market. It is called – “Your first 50 Right Steps to Enter the Russian Food Market” . My services are exclusive and very high quality, so they are expensive. Not all companies in the world can afford to bay my services. For them, I recommend just buying my ebook and I giving a guarantee, if you follow all the all steps, you will achieve 99% success on the Russian Food Market.

Why do I deal with foreigners? Because I am one of you, we all are involved in food and we like to feed people. We are colleagues, but I understand Russia slightly better than you and I am slightly better in understanding Russian identity, customs and traditions, Russian way of thinking and the Russian language. I have a lot of work experience in the Russian food market, which is outlined on the main page of this website.

So, I can offer you the following services:

1. Your own webpage of your company (product) in the Russian language on the Russian Internet.
2. Development of a customize step-by-step business strategy to Enter the Russian Food Market.

3. Finding suppliers in Russia and the CIS.
4. Your personal virtual food representative and sales office in Russia. Start in one day!
5. 
Your food franchise promotion and selling in Russia.
6. 
Selling your food business to Russia.
7. 
Verification, collection and analysis of information about your business partner in Russia.
8. 
Your personal business adviser on the Russian Food Market.

And of course you can always use all my services ( service 1 – 8 on the home page of my website) that I provide for my clients in Russia and the CIS.

1. The own webpage of your company and your product

in the Russian language on the Russian Internet.

The very first problem that all foreign companies face when entering the Russian food market in the language barrier. In Russia, very few people know and speak English, even fewer speak in other languages. Therefore, you, as a foreign partner, is simply not understood in Russia. Russians do not understand what exactly your company does and what features your products have.

The second problem that many foreign companies face is that their websites do not get opened on the Russian Internet via the main Russian browser Yandex. Therefore, potential Russian customers cannot find out more about your company’s products. Potential Russian customers can not even look at the images of your products.

All foreign websites are adapted for the Chrome (Google) browser, but very few Russians use the Google browser.

Most probably you do not know, but the main Russian Internet browser is Yandex, which is used by 93% of Russians. In Russia, less than 10% of the population uses Facebook, but more than 80% of Russians use Russian social networks VKontakte and Odnoklassniki.

You can also read my post “Why you need to have a website or webpage in the Russian language if you real want to work with the Russian food market”.

I offer placing information about your company or your products on my website in a special section. This could be a summary of your website, or a presentation of your products. All information will be translated into Russian and your direct contacts will be provided. All information will be freely available to everyone.

Firstly, information about your company can be read by all visitors of my website. I will also talk about your company and products in my Russian social network.

Secondly, your webpage will have a personal Russian Internet link and you can give this link to all your Russian potential partners and customers so that they get to know your products in more detail in the Russian language and they will be able to contact you.

In total you will get:

– your own page in Russian and your personal Russian Internet address with all your contacts visible to the visitors of this page. If you have an online store, then all visitors can go and buy from you directly.

– translation and localization of your information for Russia, information about your company or your products in the Russian language;

– posting information on my website, adapted for russian Yandex browser;

– posting information about your company in my Russian social network;

This will be your own page on which I will post any additional information (text, video, or image) about your company or product that you wish. (If this does not contradict the laws of Russia).

As a result, any Russian looking for information about your company will immediately be able to find a page about you and your products in the Russian language, as well as your direct contacts.

Price: 99 (€) Euro for the first 1 year of placement. And 49 euros for subsequent years of placement.
Method of payment: 100% prepayment into a bank account or Pay Pal. An official contract is to be signed before any work is started.
Time: from 1 to 2 days.

Additionally: If your food product is new to the Russian food market, as a unique expert in the Russian food industry, I can do a personal review of your food products with a description of taste, color, smell, etc. This review will be added to the description of your company, and everyone who wants to learn more about the qualities and properties of your products will be able to read my expert review.

This will save time for your potential Russian partners on ordering samples and taking the decision on the purchase of your food products. The cost of this additional review with my expert opinion is 149 euros. In the beginning we also sign an official contract.

2. Development of a customize

step-by-step business strategy to Enter the Russian Food Market.

If you want to export your food products to Russia, but you do not know where to start, such a market overview will help you understand your product position in the market.

This service is suitable for those who want to sell their products to Russia and are looking for buyers and distributors, and for those who want to buy products from Russia for export to their country and are looking for reliable suppliers with good prices.

This is only my service that customized specifically for your needs!

For example, if you want to sell your food products to Russia, here is what you will get in this market overview:

I will explain you how your products, your company and your website look from a Russian person’s (my) point of view. Will you have to create a separate website for Russia? Or will your current website be enough? A website is one of the most important key success factors when entering Russian food market.
You will get a list of similar products with their characteristics and price ranges on store shelves. So, you will learn about your future competitors.
You will get a list of existing distributors / importers / other types of companies that might be interested in your products since they already have similar products in their portfolios.
You will get a list of existing sales channels with descriptions of advantages and disadvantages of each.
You will get a list of potential obstacles when entering the Russian market in the current situation.
You will get the personal page of your company (or your product) at Russian language on my website
Translation of your website or presentation of your products (optional) into Russian language.
Translation and localization of your products label into Russian language.
THE MOST IMPORTANT – I will develop a step-by-step strategy with an action plan for your company to enter the Russian food market within the timeframe of 12 months. You will see the first results in the first 1-1.5 months and each month your income will only increase.

With this service you will get a clear and comprehensive action plan for the next 12 months. It will contain a list of things to be done each month to achieve a desired result. You will not need to think, you will just need to follow my plan.

Size: 15+ pages.
Time: from 10 to 15 days.
Language: English
Price: 999 ( €) Euro.
Method of payment: 50% prepayment into a bank account or Pay Pal. 50% – upon completion of all the work. An official contract is to be signed before any work is started.
Bonus 1 – you get my e-book “Your first 50 Right Steps to Enter the Russian Food Market” for free.
Bonus 2 – everything that will be outlined in the step-by-step strategy and action plan can be done by yourself or you can hire me. If we continue working further, 50% of this price will be included in the price of my future services. In other words, this service will be discount 50% for you.
Bonus 3 – several additional services personally from me. You will learn what they will be after you get your complete market overview.
P.S. This is a unique service and I am the only one in Russia who provides it.

3. Finding suppliers in Russia and the CIS.

I will say right away that I the way I provide this service differs from how other consultants do that. Having worked with foreign companies from many countries of the world for many years, I know for sure what problems all foreign companies face when they look for suppliers in Russia.

Therefore, my service of finding suppliers in Russia and the CIS is the maximum  correct one that guarantees you 99% success . For example, there is some raw material or food which is more profitable to buy in the CIS countries than in Russia. Nobody in Russia will tell you about this but I will explain you the reasons and find better prices and conditions.

I work only in your interests, so that you get the best and stable quality, the right amount and the best price.

What is included in this service?

1 – Research and selection of optimal suppliers of the products you need. I personally prefer working directly with manufacturers and I recommend that to all my clients. It is usually from 5 to 20 companies depending on the product you need.

2 – Find out if there is the right amount and the right quality you need.

3 – I check whether the products of this company can be exported to your country. Many sellers in Russia often forget to tell their foreign buyers that they do not have an export permit, or their products are prohibited for export to your country.

4 – I check the reputation of this company and product quality reviews.

5 – I conduct initial negotiations for you to represent your company and find out if the supplier is interested in working with you.

6 – I check all the terms of the contract. According to Russian laws, a contract with a foreign partner must be drawn up in two languages ​​- Russian and the national language of the buyer’s country (as an option in English). I have a degree in law in Russia, so I can verify the correctness of the contract in accordance with the Russian laws.

You yourself will need to negotiate only one thing – this is the price of products or goods and payment terms.

If necessary, I can assist you as a translator in these negotiations.

Price: 499 (€) Euro
Method of payment: 100% prepayment into a bank account or Pay Pal. An official contract is to be signed before any work is started.
Language:  English (or Google translation into your native language).
Time: from 3 to 7  work days.

4. Your personal virtual food representative and sales office in Russia. 

Start in one day!

You do not have to search for a place or open an office or a legal entity in Russia or the CIS. You do not have to get any documents to authorize your work in Russia. In the 21st century you do not have to spend money on that or on paying your rent or taxes. Russia is a large country with 9 time zones: when people start work in Moscow, in Kamchatka or Sakhalin the working day is over. In Russia it is normal to solve all the questions remotely. So, the work on presenting and promoting your company in the Russian food market will start immediately after our contract is signed.

Reports on work and progress will be available on-line 24/7. Your company will get a Russian phone number and a Russian email. I will arrange negotiations with potential clients, communication over the phone with your Russian clients, market research, replies to all incoming correspondence, any translation, as well as presentation of your samples. We will create and maintain your company pages in the Russian language on Russian social networks. We will take part in Russian exhibition on your behalf. We will resolve any issued related to the work of your company in Russia and the CIS.

I will assign 1 employee for your company. It is a professional sales manager with experience in food sales, a list of distributors and grocery chains. This sales manager will work according to your tasks. Reports on the work and progress in sales will be available on-line 24/7.  We will organize sales of your products through all channels, both online and offline. We will also create an Instagram store of your products and place your products on Russian marketplaces.

If needed, I can assign more employees for you company to boost the sales. I personally control the work of all employees and I help them if there is a need. I will be personally responsible for the results that my people achieve.

You will set targets that you want to achieve and deadlines for their achievement, and we, as your virtual representative and sales office, will do all the work and report strictly on time.

In case you need an offline office, you will be able to my company office facilities in Sochi, the most prestigious resort city in Russia and the CIS.

Language: English (or Google translation into your native language).
Price: 1499  ( €) Euro per month + %  from sales.
Method of payment: 100% prepayment into a bank account or Pay Pal. An official contract is to be signed before any work is started.
Start in one day: Immediately after our contract is signed.

5. Your food franchise promotion and selling in Russia and CIS.

All foreign companies that ask me for assistance in selling their franchises in Russia and the CIS do not know that Russian business rules are different from the ones in the rest of the world. Any global franchise has to be customized for the Russian market. You have to adapt your business plan for Russian rental prices, salaries and taxes. Even when choosing a location, you need to follow different rules from the ones that are customary throughout the world.

Moreover, my experience shows that 90% of people in Russia who buy foreign food franchises have never worked in the food business before. Therefore, besides adapting the franchise business plan for Russian reality, you need to provide instructions on the main business processes such as recruitment, cleanliness in the workplace, operations management and control, procurement and storage of ingredients, advertising and marketing. In most cases new business owners will not even know what kind of detergents are needed and how to properly clean their facilities at the end of a working day not to violate Russian sanitary rules. Compliance with Russian legislation has to be ensured in all business process, otherwise inspecting authorities will fine and close the newly opened business.

What is included in this service? I approach each new franchise individually since there are many factors to take into consideration. Initially I assess the description of your entire franchise that you wish to present to your potential franchisees. Is there a business plan? Is there a detailed description of all business processes? Are there any training material for employees? Is there a guide with answers to a franchisee’s most frequently asked questions? Then, based on what you have, I develop a unique package with a business plan relevant for Russia and other types of materials that will guarantee the best results in the fastest way.

Time: up to 30 days.
Price: from 499 to 1,499 ( €) Euro (depends on the amount of information to be translated to Russian)
Method of payment: 40% prepayment into a bank account or Pay Pal. 60% – upon completion of all the work. An official contract is to be signed before any work is started.

6. Selling your food business to Russia.

Buying an existing business abroad is very popular in Russia. This allows Russians not only to invest money and make a profit, but also to be able to obtain citizenship in a new country, which is also very much appreciated in Russia.

Each food business is unique, so I approach each one individually. For each business I develop a specific sales strategy that can guarantee the best results. I translate all the information about your business into the Russian language, post this information on specialized Russian websites, send information to specialized Russian companies selling businesses, post articles about your business in Russian media, prepare reviews and do other necessary things. You pay only once and then your business will sell itself in Russia on its own.

Time: up to 15 days.
Price: 499 ( €) Euro.
Method of payment: 40% prepayment into a bank account or Pay Pal. 60% – upon completion of all the work. An official contract is to be signed before any work is started.

7. Verification, collection and analysis of information

about your business partner in Russia.

If you are going to work or already work with someone in Russia, but you are not very happy with the result, you might have chosen a wrong partner. As a professional top manager, I will collect all the necessary information about your current partner: their business reputation, market share and position among similar companies. I will also talk with their managers and top managers. In the end, I will give you a full analysis and my recommendations on whether it is worth working with this company or not.

If this company is worth dealing with, I will recommend how you can help them to better present your product. I will explain why you should or should not cooperate with them and provide you with contacts of other similar companies to approach. Before I started my career in food industry 16 years ago, I got two degrees from Russian law universities and worked as an investigator for the Ministry of the Interior, so I know perfectly well how to collect and check information to ensure that it is true.

Time: depends on the level of details you are interested in.
Language: English (or Google translation into your native language)
Price: 99 Euro per one company.
Method of payment: 100% prepayment into a bank account or Pay Pal. An official contract is to be signed before any work is started.

8. Your personal business adviser on the Russian Food Market.

“Food business adviser” – this is my main service in Russia, with this service my own business began. And I am proud that I am the only professional business adviser for food business owners in Russia.

If you are already working on the Russian food market or just planning to start, you probably have a lot of questions about Russia and how to do food business in Russia. I know the answers to all your questions. For more than 16 years of work as a top manager in the Russian food market in Russia I have done everything in food industry.

Do you want to buy an operating food business in Russia? Do you need to find new employees or dismiss current Russian top managers? Do you need to find out if people in your company are stealing or not? Do you want to increase incomes and reduce costs? Do you want to develop a new food product and launch it on the Russian food market? Do you want to receive state subsidies for your business in Russia? I know answers to these and hundreds of other questions. 7 days a week, without days off or holidays, 18 hours a day, I am in touch to help you and solve your problems in the Russian food market.

Price: from 1499 Euro per month.
Method of payment: 100% prepayment into a bank account or Pay Pal. An official contract is to be signed before any work is started.

You can also hire me for a one-time task. For example, to negotiate with your Russian partners, to conduct an audit of your business in Russia, to find a new top manager for you or dismiss existing ones, to solve a personal or private issue for you. Contact me at any time. I never use such phrases as “I can’t”, “I don’t know”, “I have no time”.

Why do I offer so many things?

Because i am a unique food expert on the Russian food market  and I can do all this. Now I am providing the same services to Russian and CIS food business owners and this is even not a full list of my skills and expertise that can be useful for your company. If you have not found a service that meets your needs, send me a message with a short description of your issue. I am sure I will be able to help. Do not hesitate to contact me via the contact form or my social networks and I will be happy to provide more details according to your needs.

Yours sincerely,
Alexander Sinyanskiy
Business Adviser on  Russian Food Market.
www.alexandersinyanskiy.ru

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